Lean is all the rage. Eric Ries’s recent book, The Lean Start-up , debuted at #2 on the New York Times bestseller list. Today, there are lean start-up meet-ups in 94 cities and 17 countries.
Lean is much more than a buzzword for our company it is the way we do everything.
Lean is about doing more with less, but also effective learning as you move forwards. Few companies are successful with their first ideas. Big ideas are cultivated and grow over time.
Lean Start-up thinking is a smart way to deal with the extreme uncertainties surrounding bringing new products and companies to market in rapidly changing environments. Marketing is also often filled with uncertainty and rapid change. Many of the same approaches and techniques advocated by lean start-up advocates can be applied to marketing, at any size company, and any level of market maturity.
If you want to learn about the thinking behind lean start-ups and why
marketing in established companies also needs to be lean. If you want to do more with less and grow some big ideas contact us.