You’ve got a great idea or a new product you’ve been working on. Now is the time to start generating traction.
The scary fact is 9 out of 10 new products/businesses fail… The good news is there are many ways to increase your odds of success. When established companies are looking to introduce or revive new products, we use an adapted version of the lean start-up methods. The basics are:
- Early in-market testing and prototyping when possible
- Open business metrics to get everyone working together and identifying opportunities for improvement
- Constant market feedback and fine tuning
Want to know more, contact us.