Award winning course: New product marketing

The sad fact is 9 out of 10 new products/services fail.  This course is about why products fail and what you can do to increase your odds of success.

I hope in the lectures that follow you will find new ideas and inspiration…

If you have a new product or service you would like help with, please feel free to contact us. We offer a 1 hour first consultation free of charge…

 

Bryan Cassady
Managing Director
Fast Bridge Consulting

To view a lecture (with the videos), click on the title…
To download all the lectures in PDF format (without videos): PDF download

Lecture: 1:  Course Intro: Ideas and products that fail
Summary: Most products fail… why. The power of stories and ideas that stick
Keywords: Course, lecture, New Product Marketing, Entrepreneurship, Bryan Cassady, Made to Stick

Lecture: 2:  A product only a mother would love …  Shooting the puppies
Summary: How to stop kill ugly puppies early and why you need to ..
Keywords: Course, lecture, New Product Marketing, Entrepreneurship, Bryan Cassady, New product testing, concept testing

Lecture: 3:  I will see it when I believe it  vs.  I will believe it when I see it
Summary: How to run research that answers real questions instead of confirming what you want to know
Keywords: Course, lecture, New Product Marketing, Entrepreneurship, Bryan Cassady, New product testing, concept testing, market research, wisdom of crowds

Lecture: 4:  What Radiohead knows…  The art of pricing and making a profit
Summary: Pricing for value and profits
Keywords: Course, lecture, New Product Marketing, Entrepreneurship, Bryan Cassady, Pricing

Lecture: 5:  Forecasting and business planning. Be humble, stay focused on the big picture…
Summary: Systems thinking and understanding the biases in the way we think and plan
Keywords: Course, lecture, New Product Marketing, Entrepreneurship, Bryan Cassady, forecasting, heuristics, decision making

Lecture: 6:  What really happens at work. Getting caught in the thick of thin things
Summary: The role of marketing, how to make decisions and sell your ideas
Keywords: Course, lecture, New Product Marketing, Entrepreneurship, Bryan Cassady, Product management

Lecture: 7:  Lemmings… the first mover   advantage and fast seconds…
Summary: Different views of the value of being first / second in a market
Keywords: Course, lecture, New Product Marketing, Entrepreneurship, Bryan Cassady, Lemmings, first move, fast second, market entry strategy

Lecture: 8:  Strategy: Winning in a today’s competitive markets.
Summary: A bakers dozen (12 +1) of strategic ideas to win in today’s competitive markets
Keywords: Course, lecture, New Product Marketing, Entrepreneurship, Bryan Cassady, Business strategy

Lecture: 9:  Execution: Great ideas don’t earn money  You need to make good ideas happen…
Summary: Linking strategy to business metrics and action plans
Keywords: Course, lecture, New Product Marketing, Entrepreneurship, Bryan Cassady, Balanced scorecards

Lecture: 10:  Everything is Sales the rest is details
Summary: No sales = no business… an introduction into the keys to developing sales
Keywords: Course, lecture, New Product Marketing, Entrepreneurship, Bryan Cassady, Art of the start

Class wrap up
Summary: 36 hours of lectures in 60 minutes
Keywords: Course, lecture, New Product Marketing, Entrepreneurship, Bryan Cassady, Best practices marketing

Bonus Class:  Buzz…A great idea/ great advertising is not enough…
Summary: An introduction to viral marketing and social media
Keywords: Course, lecture, New Product Marketing, Entrepreneurship, Bryan Cassady, Viral marketing, social media

 

 

 

Copyright Fast Bridge Consulting 2012